Great leaders, great organizations, and great individuals understand their “why,” or their purpose. Families, too, are a special type of organization that needs a shared sense of purpose—a “why.” They need to understand and buy into who the family is, so they can work together as a team to accomplish their goals and realize their dreams. They need a vision, something to motivate them and to work toward.

Kobe’s life tells us a lot about “vision”—the ultimate dream, your family’s biggest goal, where you want you and your family to go. The vision is the thing that keeps you motivated and on-task. It is an example of what author Sean Covey in The Four Disciplines of Execution calls a “WIG,” or “Wildly Important Goal.” Covey writes that in the business world, “only 15 percent of employees actually know their organization’s most important goals—either there are no goals or they have too many goals.” Intelligent, ambitious people want to do more, not less, says Covey. But to achieve true greatness, it is crucial to narrow your focus to one wildly important goal—and that goal then becomes the prism through which you view your other day-to-day goals or activities.