There is no better image of family identity than the family crest, which appears in the FamilyWorks logo. In history, crests were used to identify families—on them were pictured things that were important to that particular family, and they were emblazoned onto clothing, buildings, and artwork. In our logo’s crest, we have identified four different values that we as a company believe are particularly important to us, values that help us to help your family.

Every fall as schools reconvene, classrooms meet to talk about classroom expectations. What kinds of practices, attitudes, and behaviors is the class going to uphold as a group this year? Families, too, can use this change of season to talk about family or home expectations. How do you go about a discussion of expectations that actually works? How, as a family, can you build a set of positive behaviors and attitudes that the whole family will commit to. Here are some tips to get you started.